Avaya has announced the appointment of Lynda Colman to Value Added Reseller Sales Manager, UK. In this role, Colman will spearhead Avaya’s channel centric strategy reporting to Lee Shorten, Managing Director, UK and Ireland.
Colman brings with her extensive international experience of working with service providers, channel partners and customers. Since joining Avaya in 2001 Colman has held a number of senior positions, most recently as the Pan-EMEA Distribution Manager, responsible for managing the regional relationship with Avaya platinum business partner Westcon Convergence.
“Avaya is a company truly poised for growth, particularly via the channel,” said Shorten. “We have already demonstrated a strong commitment to the UK channel and with Lynda’s appointment, we continue to revitalise our channel value proposition for our growing partner base in the UK.”
Before joining Avaya, Lynda was Managing Director at VPNet Technologies, where she developed strategies to continuously build the company’s channel across Europe, until its acquisition by Avaya in 2001.