Avaya Drives Smart Digital Transformation-as-a-Service

Avaya is introducing its concept of Smart Digital Transformation-as-a-Service – SmartDXaaS – to organisations in Europe, with the business communications company highlighting its range of cloud-based solutions and professional services, designed to help organisations achieve their digital transformation objectives more easily and cost-effectively, at its flagship Avaya Technology Forum in Dublin, Ireland.

While enterprise CEOs are increasingly placing digital transformation at the center of their corporate strategies, organisations need trusted partners that can help them navigate today’s uncertain environments, while preparing for the challenges of tomorrow.

According to IDC, by 2018 70% of silo-ed digital transformation initiatives will fail due to insufficient collaboration, integration, sourcing or project management. Further, the biggest challenge facing CIOs today is talent shortages, according to the Gartner 2016 CIO Survey. With 89% of companies now competing primarily on customer experience, IT and business leaders need to overcome skills gaps and deliver on their digital transformation initiatives.

At ATF Dublin, Avaya executives outlined how the company’s successful transition to a software and services-led organisation is enabling it to drive SmartDXaaS. Software and services now account for approximately 73% of Avaya’s global revenue with sales coming from new and cloud-enabled technologies and managed services as enterprises large and small increasingly look to deploy hybrid cloud solutions.

Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya said: “Through our successful transition to a software and services company, Avaya has aligned itself more closely with our customers’ needs. Our SmartDXaaS strategy enables us to leverage our vertical industry focus, expertise and innovative technology solutions to deliver digital transformation to our customers at their own pace and path, allowing them to react at customer speed, with the scalability and flexibility to navigate uncertain economic climates.”

With Avaya Breeze organisations can more easily develop the mobile, customer-facing and cloud-migration applications that deliver enhanced business value and execute on their digital strategies. Avaya Breeze profoundly simplifies application development, allowing enterprises to integrate communications and collaboration into workflows, business processes and existing applications.

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David Dungay

Editor - Comms Business Magazine