Avaya Extends Contact Centre Expertise to Midsize Businesses

Avaya has announced Avaya IP Office Contact Center to bring affordable, multichannel contact centre functionality to midsize businesses. Purpose-built for the Avaya IP Office platform to enable voice, email and chat capabilities for contact centres with 5 -100 agents.

A contact centre offers valuable benefits to any size company by making it easier for customers to access information and resources. Customers want a low-effort, effective service experience through any channel they wish to use: An Avaya survey demonstrated that more than 80 per cent of people are likely to continue doing business with a company that provides a good experience, but 66 per cent of consumers are likely to stop spending money with a company as a result of a bad one.

For midmarket companies, however, smaller budgets and limited IT resources have challenged their ability to find true, multichannel contact centre solutions that fit their needs for affordability and low-risk integration, as well as ease of deployment and management.

Craig Allan, COO, Mountain West Telecom commented “Traditional ‘call centre’ solutions can’t support the demand for multichannel contact options, such as email and web chat. That said, complexity and cost can be barriers for midsize companies. Avaya IP Office Contact Center enables us to offer new and existing IP Office customers a comprehensive feature set at an affordable price. With just a few part numbers it is simple to configure and installs quickly and easily. Now our customers are able to serve their customers – faster, efficiently and affordably. ”

Ray Boggs, VP SMB Research, IDC added “Midsize firms have a real challenge when it comes to maintaining effective customer contact. They don’t have the close relationships with their customers that the smallest firms have and they lack the resources that the largest firms have in building expensive comprehensive contact centres. Avaya IP Office Contact Center brings to midsize firms the key capabilities they need to provide the personal contact support that customers look for. In particular the multichannel capability means that a firm can engage with customers in the ways they prefer — voice, email, or chat. That’s the starting point for any successful customer interaction.”

Avaya IP Office Contact Center enables Avaya Connect channel partners to sell more complete solutions to a broader group of customers. Avaya IP Office Contact Center will be available in the U.S., Canada, U.K., Australia, New Zealand, and India on 28 February, 2014.

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David Dungay

Editor - Comms Business Magazine
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