Avaya Names Top Channel Partners EMEA

The list of top Avaya EMEA resellers and distributors was announced last week as the vendor met with their channel in Rome. UK based companies fared well.

“We have seen ongoing growth and dedication from our BusinessPartners in EMEA in 2006,” stated Pat Hume, Avaya’s Vice President Channel Sales EMEA. “Our revenue has grown substantially, professional certifications were up by 80%, and 50% more companies signed up for our BusinessPartner Program.”

Touchbase Connectivity won the SMB EMEA Business Partner of the Year Award for growing its SMB business by 125 percent in twelve months.

Other awards went to:

EMEA Applications BusinessPartner Award: Sabio, UK

EMEA Growth Award Distributor – SMB: Nimans, UK

EMEA Distributor of the Year Award – Enterprise: Crane

EMEA Technology Partner of the Year Award: Extreme

During the conference, Avaya also described the company’s new EMEA BusinessPartner Portal, initially launched October 16, 2006, which partners have already praised for its massive improvements to materials access and overall user experience. The portal integrates three separate sites—formerly for Enterprises, SMBS and Tenovis-Partners—bringing all materials under one easy-to-use heading. The new portal delivers intuitive navigation and access to new and expanded sales content and tools, including Partner Marketing Central. Partner Marketing Central provides a single location to quickly download and customise partner-branded sales literature, e-mail and direct mail templates for effective and easy lead generation.

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