Avaya & Samsung Forge IP Comms Alliance

Avaya and Samsung Electronics have announced a strategic alliance to collaborate on the joint development and marketing of IP communications solutions to businesses globally. This collaboration will drive the delivery of enhanced IP convergence products and mobility solutions that integrate both companies’ technologies, and offer enterprises greater choice in IP-based network services. The resulting solutions will help businesses drive greater productivity from an increasingly mobile workforce, enhance customer service, and improve business results through enterprise communications.

At the initial stage, Samsung will market and resell Avaya’s contact centre and IP telephony solutions in Korea. The alliance will also drive the co-development of technologies that will enhance Avaya’s IP-based mobility and convergence solutions. These solutions will be either co-branded or individually branded, and sold through Avaya’s global sales channels.

Implications for the UK market are still being determined but could be significant and lead to consolidation within the channel by the two vendors.

The statement issued by the companies says that under the agreement, Samsung and Avaya will co-develop and market products for IP-based solutions that serve the voice, video and data convergence market. Samsung’s established position in the telecom industry, particularly in mobile technology, and Avaya’s widely recognized IP telephony market leadership will complement each other, and provide customers with better choices of IP-based network services.

“Samsung is very pleased to enter this agreement with Avaya. We believe this relationship will contribute toward our vision of enabling customers to incorporate converged technologies into their day-to-day operations,” said Kitae Lee, the president of Samsung’s Telecommunication Network Business. “We look forward to expanding the reach of our communications solutions to more enterprises through convergence.”

“We are proud to work with Samsung. This agreement enables us to increase our global competitive advantage in IP communications and further strengthen our position in the Asia Pacific region. Our reputation for innovation and communications solutions that improve business operations will bring new advantages to Avaya and Samsung customers,” said Donald K. Peterson, Chairman and CEO of Avaya.

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