Avnet Technology Solutions has introduced its first industry specialisation practice in the UK. HealthPath is designed to help Avnet UK business partners to differentiate themselves in the UK health market and tap into an expanding opportunity. HealthPath™ provides business partners with the knowledge and technology to sell solutions to organisations in the health sector, including the all important National Health Service (NHS).
“Healthcare and clinicians already know the value of technology when dealing with patients, the increased use of scanning equipment for both diagnosis and treatment being an example of this. However, with the NHS facing the Nicholson Challenge to reduce spending by £20 billion in efficiency savings by 2015 and four percent savings year-on-year, the IT Channel will need to prove new solutions will save money and improve patient care. To address this, Avnet’s HealthPath™ includes a series of initiatives to provide additional revenue opportunities for partners already operating in this sector and advises others on how to enter the healthcare market quickly,” said Peter Blythe, solutions development manager, Avnet Technology Solutions, UK.
HealthPath™ as the first industry specialisation of Avnet’s SolutionsPath™ methodology in the UK provides business partners with the knowledge and resources necessary to deliver key technology solutions into areas of high-growth and vertical markets. Business Partners taking advantage of HealthPath™ will benefit from insight and advice from experienced former and current healthcare executives in addition to knowledgeable industry consultants.
Blythe continued, “Understanding the challenges facing healthcare organisations and knowing who the key influencers and decision makers are will enable business partners to advise customers on allocating funds to solutions that solve current issues. Working through end-user challenges with consultants specialising in healthcare will mean business partners are ready to maximise opportunities received from targeted demand generation activities.”
Avnet is working with a number of suppliers to create a portfolio of solutions particularly suitable for healthcare, starting with vendor neutral archiving of all types of data and media, back-up and recovery.
Steve Wragg of Wragg Consulting concluded, “Avnet’s HealthPath™ is an important initiative, bringing together business partners, vendors and industry specialists and giving them a broad overview of health sector dynamics. With this understanding, they can create technology solutions that are relevant now and in the future. In order to be successful in this sector, people need to identify what the business and clinical issues are and work with the right people within each organisation to help resolve them.”