AZLAN Named VMware EMEA Distribution Partner of the year 2010

Distributor Azlan has been named VMware EMEA Distribution Partner of the Year for 2010. The award was made in recognition of Azlan’s successful cultivation of channel opportunities among the company’s mutual partners over the past year.

Azlan has made strong investments in the development of its own competencies in VMware technologies and in educating and activating reseller partners, enabling them to grow their business by taking virtualisation solutions to the SMB market while maintaining and extending their existing Enterprise business in their five European countries.

Simon England, Regional Vice President and Managing Director, Azlan Europe, stated: “This is strong confirmation of our strategy of placing channel activation at the core of our value add – from one of the most coveted, aspired for vendors in the hi-tech industry. This has been a remarkable journey to success for Azlan and VMware – one for which the whole of Azlan’s Enterprise Software and Solutions team can take credit. The passion and execution that they and all who have supported them in driving closer engagement with VMware partners, internal teams within Azlan and the vendor itself, has been admirable and the results speak for themselves.”

Uwe Stein, Director Enterprise Software and Solutions Europe for Azlan, added: “Azlan is delighted to have been recognised in this way by VMware for the achievements we have made in developing the VMware community over the past year. Azlan will to continue its investment in VMware over the coming year, offering additional education and development support that will enable VMware Partners to further extend their capabilities, grow and achieve their business goals.”

“VMware’s partners have played a major role in our success over the last twelve months, and our Channel Awards recognised the very best of them. We’re delighted to recognise Azlan as EMEA VMware Distributor of the Year, based on its investment, performance and commitment to our business,” said Andy Hunt, vice president, partners and inside accounts, EMEA, VMware. “2010 was a great year for VMware; it saw our virtualisation solutions deployed across even more organisations to give them the benefits of improved IT management and increased business agility. We’re extremely proud of the work being done across our distributor network and look forward to helping Azlan and all our partners create new opportunities, increase profitability and close deals more quickly in 2011.”

The VMware Regional VMware Partner Network Awards are presented to the partners who have earned recognition in their geographies through their outstanding achievements. The awards were formally presented at the recent VMware Partner Exchange in Florida.

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