Bebo, the global social media network, has announced the launch of Bebo Open Mobile, a new global partnership program which will offer the mobile industry a suite of tools to provide their customers access to the Bebo social networking experience.
Through the Bebo Open Mobile programme, Bebo will work with operators, handset manufacturers and mobile software developers to help them promote, distribute and monetise mobile social media.
Bebo Open Mobile partners will benefit from access to Bebo’s over 50 million-strong user base and will collaborate with the social network on tailored content and social networking experiences.
Sean Kane, global head of mobile at Bebo, sais: “Bebo Open Mobile is a new way to expand the power of social networking to program members. The Bebo Open Mobile suite of tools is designed to move mobile communication and user relationships forward by delivering a simple and more ubiquitous experience to users. A rapid and global shift towards mobile social networking consumption is in progress and Bebo is committed to leading the way.”
Bebo Open Mobile packages the company’s mobile services into a single integrated program for mobile industry partners. It offers members the tools to deliver the Bebo mobile social networking experience over mobile networks, on devices and through rich media.
Bebo announced the immediate availability of Bebo Open Mobile tools across the areas of mobile internet, mobile messaging and software development: Bebo Open Mobile Internet: Bebo delivers partners the ability to rapidly deploy features on the Bebo mobile site including customized navigation, mobile advertising support and enhanced statistics; Bebo Open Mobile Messaging: The Mobile Messaging toolkit provides scalable and feature rich two-way messaging directly to Bebo Open Mobile partners through the messaging interfaces most used by Bebo members; Bebo Open Mobile Development API: Bebo also introduces a Mobile Development API toolkit to empower Bebo Open Mobile partners to create innovative applications, widgets and other interfaces to directly serve the Bebo community.
Since its inception, Bebo has established a new vision for online media, combining community, self-expression and entertainment, enabling its members to consume, create, discover, curate and share digital content in new ways.
Bebo expects to make further announcements regarding Bebo Open Mobile partners and initiatives throughout 2009.