Blyk expands in Asia

Blyk, the mobile messaging media, has announced the opening of Blyk APAC office in Singapore.

This will bring Blyk’s innovative media model to mobile operators, advertisers and consumers in APAC, and is aligned with Blyk strategy for growth and leadership in mobile advertising and permission based communications.

The new office will be led by Susanna Hasenoehrl who will take responsibility for Blyk’s business development and expansion activity in the Asia Pacific region. She has 10 years of mobile industry experience, and joins from Nokia Siemens Networks having been based previously in Thailand, Singapore and Germany.

Commenting on the expansion, Blyk CEO and co-founder Pekka Ala-Pietilä, said: “Following our successful operations in Europe, with Orange in the UK, and Vodafone in the Netherlands, expansion to Asia is a key element in our global strategy. Given the enormous potential in the region, this is an important step in our growth.

M”essaging is a dominant communication channel across the Asian market, and it’s clear the youth segment has a growing appetite for innovative mobile services. Blyk has set an impressive benchmark of engaging mobile consumers and generating high-yield incremental revenues for operators. Equally, there is increasing demand for measurable and highly effective media formats in the region. This gives Blyk extremely strong credentials to expand its mobile media and advertising business in APAC through partnerships with operators.”

The Blyk media experience delivers a relevant and targeted program of editorial content and advertising to its opt-in members ensuring a responsive audience for advertisers to reach. Blyk continues to deliver sustainable results including 25 % average response rate across all markets, and more than 2600 delivered messaging campaigns.

Through its partnerships, Blyk delivers incremental advertising ARPU to operators alongside building a highly engaged member base with low levels of service churn.

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