VoIP platform and applications vendor BroadSoft has announced Xtended, an initiative created to highlight the integration of voice and Web 2.0 technologies. The initiative drives new innovative applications into the hands of BroadWorks® VoIP application platform service providers and end-users by making them available online through the establishment of the BroadSoft Xtended Marketplace, the first of its kind for the telecommunications industry. Through the Xtended Marketplace, customers will be able to download and gain information about new technologies available for integration with BroadWorks.
The BroadWorks VoIP platform is used by hundreds of telecom service providers to deliver advanced voice features to business and residential customers. With BroadSoft Xtended, the BroadWorks platform becomes infinitely more valuable to service providers and end-users by integrating voice into popular applications and Web services through application mash-ups.
The BroadSoft Xtended initiative has attracted the interest of leading technology companies including Salesforce.com and Simulscribe, as well as developers and partners who have created integrated solutions for popular business and consumer applications, including WebEx, Facebook, and ACT! by Sage. These new mashups with BroadWorks calling features are available on the Xtended Marketplace, a community where service providers and end-users alike can access applications, participate in discussion forums and share integration ideas with developers. The first iteration of the Xtended Marketplace features new applications, which are available for download.
“For too long, voice has been an underutilized application in the Web 2.0 evolution,” said Scott Wharton, vice president of Marketing for BroadSoft®. “Integrating our professional-grade calling features with leading applications and solutions illustrates the flexibility of our platform, and gives end-users the opportunity to improve how they communicate with friends or customers. The Xtended Marketplace is just the beginning of our plans to leverage Web 2.0 to improve communication worldwide.”