Brother UK partners with Teklynx

Brother UK has announced a new partnership with barcode software vendor Teklynx to help resellers serve demand for labelling solutions.

Teklynx designs software that provides an interface for users to create custom labels. The new agreement means the software is now fully-native with Brother’s entire suite of thermal labelling solutions.

Ged Cairns, head of category for Auto-ID at Brother UK, said, “Versatile devices that meet a wide range of customer requirements are key to providing resellers with the best means of tapping into the growing demand in the labelling category. Our new partnership with Teklynx means their software is optimised for use on Brother’s devices, ensuring more reliable, secure and efficient barcode labelling design and print for users.

“This agreement is the latest in a string of new initiatives designed to strengthen our labelling range. These aim to enhance model performance, provide new procurement options through hardware-as-a-service platforms, and boost our footprint in the market via new channel partnerships.”

Thierry Mauger, international president at Teklynx, added, “We are proud to work with Brother and offer the opportunity to significantly increase productivity in label printing.”

The businesses say the move will support resellers in capitalising on market growth. According to analyst VDC, the automatic identification (Auto-ID) category is forecast to grow by 9 per cent in 2021 due to the increasing need for the specialist labelling solutions.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes about the latest technology innovations and business developments across the Channel. Got a story? Get in touch – charlotte.hathway@markallengroup.com.

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