Bruce Hockin joins Arcserve to lead Channel

Arcserve has appointed Bruce Hockin as its new EMEA Channel Sales Director. Bruce brings an established track record of supporting disruptive, emerging technology and driving new business, and he will oversee the implementation and expansion of Arcserve’s EMEA channel growth strategy.

With more than 20 years’ experience, including senior roles at Cloud Distribution & Avnet Technology Solutions, Bruce is a well-respected channel executive with a reputation built on forging and maintaining robust partner relationships.

“The IT industry in EMEA faces a unique set of challenges and opportunities ahead. Together with my team we will build on trusted, mutually beneficial relationships with our channel partners, providing them with absolutely the right support and resources to allow them to focus on their own customers, especially right now,” said Hockin.

Mick Bradley, EMEA Vice President of Arcserve said, “Bruce’s years of expertise will be invaluable for Arcserve as we continue to expand in the EMEA region, his unique skillset will enable us to enrich our current relationships while putting us in the best position to form new ones, and to service the rapidly evolving needs of today’s IT industry.”

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David Dungay

Editor - Comms Business Magazine