BT selects Soft-ex for Hosted IP Telephony strategy

Soft-ex has been selected as a key component in the BT Hosted IP Telephony strategy. According to BT, “Soft-ex has a long-standing track-record within BT for VAS and revenue generation with joint clients such as Nationwide, Alliance & Leicester, BAE, Olympics 2012, N3, Shire, HBOS and Royal Mail Group”.

Soft-ex will provide their telecom expense and usage management solutions on the Hosted IPT platform, to assist BT clients to reduce telecom costs, gain centralised visibility and improve overall performance. Key features of the joint BT and Soft-ex hosted service, which is being rolled out globally, include centralised fixed and mobile visibility; user-friendly web-based reporting with advanced drill-down and management of multiple carriers and tariffs. In addition the service will also provide QoS, proactive voice security and alerting; call tagging and telecom cost allocation across the enterprise.

Commenting on the announcement, Ian Sparling CEO of Soft-ex said, “We are delighted to have been selected by BT as their key strategic partner in launching the BT Hosted IP Telephony program. Our expertise in this space is already validated by the large number of our joint multinational clients and we look forward to working with BT to create revenue opportunities by providing their global clients with complete transparency and optimisation of their telecoms infrastructures.”

BT commented, “Soft-ex is a proven partner within BT for providing innovative VAS and revenue generating solutions. With this latest announcement, Soft-ex will provide BT with a significant competitive differentiator for the retention and acquisition of large enterprise clients. Soft-ex is a key component of this global initiative and provides BT with a compelling argument to complement our IP transition and hosted strategy on a global scale.”

Sparling added, “Our business is to assist telcos to build deeper relationships with their customers and provide their enterprise clients with tangible ROIs by giving them visibility of usage and performance, and overall allowing them to manage their communications more effectively. The new BT Hosted IPT program does exactly that.”

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