Mobile media company BuzzCity has launched The Djuzz Catalogue, a new tool which makes use of the thousands of free mobile games available for download on the Djuzz mobile internet site.
The Djuzz Catalogue enables partners to create their own branded games portal, tailored for their audience, by syndicating content already available on the Djuzz site but hosted using their own style and logos.
Djuzz Catalogue partners will have access to more than 5,000 games currently available on Djuzz, but will have the option to customise for their own audience, by geographic area and selection of games. Djuzz content supports 95% of phones in the market and partners can establish themselves as a provider of mobile games in approximately one hour.
KF Lai, CEO of BuzzCity said: “We’re committed to ensuring the widest possible distribution for the games produced by our Djuzz partners and by allowing publishers to syndicate them, we create a wider audience for the games and at the same time help publishers create a new revenue stream. Allowing catalogue partners to choose the games and categories that best match the interests of their audience ensures that we are able to deliver more relevant ads for consumers and also provides advertisers with the highest possible ROI.”
The Djuzz Catalogue currently has 21 partners across the globe including operators, handset manufacturers, content providers, independent and commercial portals.
South African media owner, The Huge Group, is one of the first partners to have deployed the Djuzz Catalogue to their community of users. “Our partnership with Djuzz is a true win-win situation,” said Anton Potgieter, executive chairman of Huge Media. “We are able to showcase great free games to our users that they otherwise may not have known about, and our users have received these very positively indeed. The Djuzz catalogue enhances our image with users.”
“Mobile audiences are expanding rapidly and the popularity of mobile gaming is increasing,” added Lai. “If publishers can find a way to attract mobile consumers’ hungry for the latest gaming content, they can create a very valuable revenue stream as advertisers inevitably follow consumers.”
BuzzCity hosts all Djuzz content so no integration is required by partners. In addition BuzzCity handles all the backend management, content aggregation and site management as well as offering access to real-time comprehensive reports to ensure partners are provided with an in-depth understanding of their audience.