C2000 AV Business Achieves Record Growth with Toshiba

Computer 2000, the UK arm of Tech Data, achieved record levels of growth in sales of Toshiba LCD televisions and displays during the past six months following a successful series of reseller promotions and initiatives.

Sales of the Toshiba products for both domestic and business use have increased significantly, making Computer 2000’s Audio Visual business unit the leading distributor for Toshiba LCD products in the UK. “We’ve managed to drive our sales up very successfully and we’re delighted with the results” says Darren Sainsbury, AV Business Unit Manager at Computer 2000.

Retailers and business resellers have responded very positively to Computer 2000’s marketing and promotional efforts, which have put added focus on the quality and value of Toshiba’s best-in-class LCD displays. Sainsbury says that the growth is a combination of these efforts and the overall proposition offered by Computer 2000 to the AV market. “We have a unique proposition – real focus on AV through our dedicated business unit, backed by tremendous resources, streamlined web-based ordering, excellent stock profiling and the very best distribution services available in the UK.”

Commenting on behalf of Toshiba, Sales Manager Andrew Upshon, states: “Computer 2000 has become Toshiba’s fastest growing B2B distributor of professional display products this year. They have delivered consistent and steady growth and we are delighted with their performance and with the proposition they have put forward to the channel. We are confident in their offering and value as a strategic channel partner.”

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