CAE and Purple Agreement Brings WiFi to emerging Sectors

Purple has today announced that CAE is now certified and set to secure new contracts with brands and venues worldwide.

Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for brands that want to engage with visitors and understand the use of their physical spaces.

Commenting on the strengthened partnership, Justin Harling of CAE Technology, said: “To provide the best possible solutions to our customers it is essential that we work with the best possible partners. In the two years we have been working with Purple they have become a reliable and trusted supplier and becoming a fully Certified Partner is the natural progression in our relationship.

As a Purple Certified Partner, CAE UK will be able to expand its provision of integrated wireless connectivity solutions across our entire client base as well as unlocking new opportunities in emerging sectors. Our colleague, Tom Blackburn, has worked particularly hard to bring this certification to its successful completion and I am confident that Purple will continue to be a valued partner for many years.” concluded Harling.

Customers of CAE and Purple are able to legally capture valuable data about those individuals accessing the WiFi at their venues, including the person’s name, age, gender, email and interests. The solution also lets brands gain insights into visitor behaviour, dwell time, traffic flow and frequency of visits, which can then be used by marketing teams and business owners to improve marketing output, customer engagement and increase ROI.

Gavin Wheeldon, CEO of Purple, said: “I’m delighted that CAE is now a Purple Certified Partner. We have worked with the firm for a number of years and the team has secured contracts with some fantastic brands, particularly in the leisure and hospitality sectors. I’m positive that this next stage of our partnership will cultivate exciting new opportunities and see the company’s revenue from Purple’s solution grow.”

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David Dungay

Editor - Comms Business Magazine