Cisco and Avaya Battle for Supremacy in Enterprise Telephony Market

Market research firm Infonetics Research has announced results from its first quarter 2010 Enterprise Unified Communication, VoIP, and TDM Equipment forecast report which notes that Avaya and Cisco are slugging it out for market share in the enterprise space.

“We expected the acquisition of Nortel’s enterprise assets to put Avaya in the clear lead for overall PBX equipment market share leadership, and while Avaya did receive a nice bump this quarter, softness in the acquired Nortel business combined with strong results by Cisco meant that Cisco and Avaya essentially tied for revenue market share, although Avaya is ahead in terms line shipments. This unfolding battle will be interesting to watch over the coming quarter, as both companies bring certain strengths and weaknesses to the table,” notes Matthias Machowinski, directing analyst for enterprise voice and data at Infonetics Research.

Report Highlights

– Cisco maintains its lead in the overall enterprise telephony market in 1Q10, but only by a hair over Avaya, which saw a 25% quarterly jump in PBX revenue after absorbing Nortel’s enterprise solutions business. Both vendors posted their strongest PBX revenue standings since the end of 2008.

– Manufacturer revenue from PBX and KTS system equipment hit $2.0 billion in 1Q10, a 4% sequential dip

– Despite the quarterly decline, the enterprise telephony market continues to grow from the lows set in the first half of 2009, and is up 7% year-over-year from the first quarter of 2009

– The North American PBX equipment market posted the highest year-over-year (1Q09 to 1Q10) growth among all regions

– IP phones continue to recover from their 1Q09 low point, up 32% year-over-year to 3.9 million phones shipped in 1Q10

– Sales of unified communication (UC) applications are temporarily down due to expired promotions. The UC market, led by Cisco and Avaya, is expected to resume growth in 2010

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