Computer 2000, the UK arm of Tech Data, is seeing strong sales of Buffalo’s Network Attached Storage (NAS) products and wants to encourage more resellers to broaden their horizons and market the devices to a wider audience.
Buffalo’s Terastation NAS solutions have proved to be extremely popular with smaller businesses, as they are inexpensive and easy to set up. Sales through SME-focused resellers and web-based and mail order resellers have climbed steeply over the past six months. But General Manager of the Components business unit at Computer 2000, Eddie Moore, believes that the potential for the products is much greater than many resellers might think.
“We’ve seen some excellent results with Buffalo over the past few months and we are very bullish about the prospects going forward – especially if we can open up resellers to the additional potential we see with these products”, says Moore. “Most resellers assume that NAS is something you can only really sell to small businesses that need a quick fix to a storage capacity problem – and that is an important part of the market. But what we’ve found is that many different types of buyers are deploying Terastations for many different uses.”
Moore says that as well as additional capacity, business users are deploying the devices as dedicated email or digital document repositories or backup units and many home buyers are using them as repositories for multimedia files, including music, photo and video libraries. “Businesses and home users are finding many different and diverse uses for high capacity storage now and by making it very easy to set up and use and delivering a tremendous capacity in a very compact unit, Buffalo has hit the nail on the head with the Terastation.”