Cradlepoint has appointed Darryl Brick (pictured) as vice president of partner sales for EMEA. He will be responsible for driving the company’s ‘Partner Only’ strategy, focusing on a strong distribution base and skilled partners, whilst adding sales and pre-sales resources in 2021.
In his new role, Brick will lead a strategy for enhancing Cradlepoint’s existing partner landscape with improved programmes and benefits and will be recruiting new partners who will act as entry points for the growing enterprise market.
Brick said, “5G is going to be revolutionary, especially for enterprises. Preparing customers for the adoption of 5G is a task I will relish in my new role at Cradlepoint and I’m excited to be on board.
“We are in the early stages of building out the partner community, who will seize the opportunity being presented, by both the market movement, as well as the leadership position Cradlepoint has established.”
Brick has extensive reseller and distribution experience, having held roles at HP Europe, Juniper Networks and Infoblox. He joins Cradlepoint as it looks to expand its footprint in EMEA and help even more organisations realise the potential of 5G.
The company says that Covid-19 has made it clear that wireline connectivity will become obsolescent due to new imperatives of agility, flexibility and mobility. Cradlepoint expects to see a WWAN revolution in the coming years, creating a huge market opportunity for partners throughout EMEA. To facilitate that, Brick will expand his partner management team across the region with immediate effect.
James Bristow, SVP for EMEA at Cradlepoint, added, “We are delighted to have Darryl on board to help us extend our partner community throughout Europe, Middle East, Africa in 2021 and beyond. Working with our partner network, we want to continue to deliver the end-to-end network capabilities and quality of experience customers will need to confidently put 5G at the centre of their WAN strategy.”