Daisy Distribution demystifies 4G

As Everything Everywhere continues to roll out its 4G capabilities across the UK, Daisy Distribution aims to promote the 4G network with a series of regional training days in April and May.

Within the workshops, which will take place at Daisy’s offices across the country, partners can find out what 4G is, how it works, its USPs and understand the soft selling skills which should be deployed to ensure a successful outcome.

These events sit within a wider campaign to enhance partner’s knowledge of the new network, and are therefore accessible to the whole channel. Interlinked with a series of WebEx presentations, they will look to delve deeper into the EE story and provide proposition insight into both the SME and Corporate markets.

Julien Parven, Marketing Director at Daisy Distribution, comments: “As 4G rapidly becomes more accessible throughout the UK’s towns and cities, we are finding that there still exists an air of ambiguity among partners when it comes to the new spectrum. By offering these workshops to our partner base and beyond, we not only look to educate our own partners, but add value to the channel and its awareness of the platform.”

“Working closely with EE’s own trainers and marketing team, we have produced detailed training agendas which will look to turn 4G into a more tangible offering for partners. By covering all the key areas, we hope that the guests will leave feeling that they can confidently sell this new and very exciting service.”

As well as the aforementioned topics, the training will also cover upload and download capabilities, comparing them against the 3G network and explaining the benefits of 4G within a business environment.

Kicking off in Manchester, Daisy Distribution has three more events currently scheduled at its London, Newcastle and Ipswich offices. For partners who are unable to attend, additional dates may be scheduled depending on demand, or alternatively the provider could look to take the training to the partners if enough interest can be generated.

Those attending can also benefit from an evening of planned hospitality to take place on the same day, giving them a chance to digest the day’s information and get to know the team at Daisy Distribution.

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David Dungay

Editor - Comms Business Magazine
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