Daisy Distribution strengthens fixed line offering

Daisy Distribution has appointed Steve Cox in the newly created role of Fixed Line Sales Specialist.

As an increasing number of mobile network providers begin to provide fixed line propositions alongside their traditional mobile offering, Daisy Distribution has reflected the needs of the market with the introduction of the former NTL salesperson.

In this new role, Steve’s initial focus will be O2 Joined Up Communications, working with both internal teams and partners to accelerate the uptake of the O2 proposition.

Using his 15 years’ industry experience, Steve will ensure that the Daisy Distribution teams have all the skills they need to deliver the best possible partner experience and liaise between the relevant implementation teams to guarantee a ‘right first time’ philosophy.

For those partners who don’t currently have the resources or profile to add fixed line services to their portfolios, Daisy Distribution is to establish a business referral model to allow these partners to still benefit in revenue from introducing O2 Joined Up; without the challenge of acquiring the expertise.

As well as introducing this offering to new partners, both from the mobile and the comms reseller channels, Steve’s position will also be to work with existing partners who are already selling O2 Joined Up Communications, or seeking to add the product set to their portfolios. In addition to supporting them in the creation of sales campaigns and marketing plans, he will also work directly with the businesses to assist in unlocking this revenue from their existing customer base to present a true converged offering to new customers.

Julien Parven, Marketing Director at Daisy Distribution comments: “Our plan for 2012 was always to look at bringing in someone from a fixed line background to bolster our sales teams. We recognise the dynamics of the network propositions and constantly look to align ourselves with them to add value and worth.

“Steve’s appointment demonstrates the next step forward in our evolution and I look forward to seeing the impact it makes.”

Partners wishing to take advantage of this dedicated resource will be invited to one of a series of O2 fixed line sales workshops taking place in Q4 of 2012 and Q1 of 2013, or alternatively can engage directly with Steve to develop the opportunity.

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