Daisy Incentive Sparks Surge

Daisy Distribution has revealed the success of an exciting O2 promotion from last quarter, rewarding partners with a luxury ski trip to Kitzbuhel, Austria, later this month (20th – 23rd March).

During the course of the promotion, the Ipswich-based firm saw a 118% performance against its connections targets and experienced over 200% growth in O2 handset purchase revenues.

The incentive encouraged Daisy Distribution partners to collect as many ‘points’ as possible between 21st October 2013 and 24th January 2014. Points were earned by purchasing any O2 variant device; and processing O2 new, resign and fixed line connections with Daisy Distribution.

At the end of the three months all partner points were consolidated and Daisy Distribution split them into one of three separate leagues, based on the percentage contribution of each league to the overall points total. Each league was then awarded a percentage of the overall incentive places available and the winning partners were drawn at random from each league. There were ten places in total to be won for the trip.

Julien Parven, Marketing Director at Daisy Distribution, said: “The sales figures obtained through the promotion far exceeded our targets and expectations, demonstrating the value in rewarding partners for their continued and ongoing support.

“We are doubly delighted with the results as they complement our recent O2 Distribution Partner of the Year award.

“We’d like to thank everyone that took part in the promotion, but special congratulations to all our winning partners who made so many connections and device purchases.”

The winners will fly out to Kitzbuhel, courtesy of British Airways, and will enjoy a three-night stay in one of the Alp’s most prestigious ski resorts, with hospitality, equipment and all entertainment provided.

One of the winning partners, Managing Director of Intelligent Procurement, Tom Innes commented: “It’s really great as partners to be rewarded for our hard work with trips like this; it’s a nice pat on the back so to speak. Alongside the recent ‘Evolving Solution’ event, Daisy has shown that it’s dedicated to helping us develop, which is a really nice feeling.”

The promotion was open to all existing Daisy Distribution O2 partners, those acquired through last year’s MoCo Communications acquisition and any other new O2 channel partners.

The following two tabs change content below.

David Dungay

Editor - Comms Business Magazine