Datto acquires Gluh to drive MSP growth

Datto has acquired Gluh Pty Ltd, an Australia-based company which has a real-time platform that enables MSPs to simplify the procurement of IT products and services for their clients.

“Quoting and procurement is often considered a major pain point in the sales cycle for many MSPs because it is a manual and time-consuming process,” said Tim Weller, CEO of Datto. “Not only is this a missed revenue opportunity, but it’s a great area where MSPs can build deeper engagement and trust with their clients. We are extremely impressed at the simplicity and design of Gluh’s technology, which empowers our partners to sell a broader IT portfolio in this accelerated digital economy. We welcome Gluh to the Datto family.”

The Gluh platform has been shown to boost sales and improve operational efficiency, leading to increased profitability for MSPs. It automates the processes of product selection, quoting, and sales of IT products and services for MSP clients. Its SaaS platform includes a two-minute selling or quoting feature and a simple user interface to streamline sales. The well-designed platform creates easy-to-edit proposals for MSPs in 30 seconds. The simplified user interface makes product search simple for users to receive access, shop, and purchase from approved devices catalogued by MSPs.

“We believe that SMBs should be able to rely on MSPs for more of their technology needs, and our platform empowers MSPs to improve their operations while delivering customer value to their clients. Gluh’s MSP marketplace features a PSA quoting tool that has enabled MSPs to increase revenue by 30 percent and results in 80 percent related operational savings,” said Lorenzo Coppa, co-founder of Gluh. “We share a common vision with Datto about how we serve MSPs, and we embrace the opportunity to join our communities and bring this application to a broader MSP partner base around the world.”

With this announcement, the entire Gluh team will join Datto. Gluh is headquartered in Melbourne, Australia and will maintain its Melbourne operations. The Gluh product is currently integrated into Autotask PSA (along with other products like the ConnectWise Manage, Xero, Quickbooks, and Stripe) and will continue to be a complement to Datto’s Business Management solutions.

The product is currently available in Australia and New Zealand and more information on the integration and commercial availability outside of those regions will be available later this year.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content that looks to inform and educate the Channel about the latest technology and business developments across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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