NeoMedia Technologies, the camera-initiated transactions for mobile devices company, has announced that Dean Wood, former commercial vice president at ShoZu, has joined the company as vice president of business development.
Wood brings a wealth of internet, service provider and mobile sector experience to NeoMedia, having spent the last 10 years specialising in converged web and mobile software and services. He will be responsible for driving business development and sales activities at the company, helping educate the market and drive interest in 2D barcoding solutions within the mobile operator, handset manufacturer, and advertising communities across the globe.
“I am thrilled to be joining NeoMedia at such an exciting time for the company and the mobile barcoding industry in general,” said Wood. “Now that the ambiguity related to our patent situation has been resolved, the industry can move forward and I am sure we will begin to see 2D barcodes appearing everywhere on a daily basis. NeoMedia gives brands a fast, accurate and measurable form of interaction with consumers and I cannot wait to get started to help position the company as the leader in mobile barcode solutions.”
Most recently, Wood was responsible for securing strategic partnership and licensing deals with social media sites, media companies, mobile operators and handset manufacturers at ShoZu, the mobile social media service. Prior to this, Wood was director of mobile and devices at Macromedia, where he was responsible for driving sales and strategic partnerships within the operator, handset manufacturer and consumer electronics sectors.
Commenting on Woods’ appointment, Iain McCready, CEO at NeoMedia Technologies said: “I have no doubt that Dean’s enthusiasm, dedication and in-depth knowledge of our industry will help NeoMedia develop a rich partner ecosystem and open new revenue opportunities for brands, operators, handset manufacturers and advertising agencies. We are delighted to have him on board and I look forward to working closely with him as our business develops.”