Entanet, the providers of wholesale connectivity services to the channel, is aiming to increase reseller sales of Ethernet services through a sustained marketing and lead-generation campaign.
The company is rolling out a series of e-casts and adverts to promote the wide variety of Ethernet services that it can provide and put forward a number of special offers that are designed to drive immediate interest and activity. The most recent e-cast promotes Entanet’s offer to provide a dedicated 1Gbps business Ethernet connection with free installation, saving the customer more than £5‚000. This service comes with the added assurance of a 100 percent SLA ‚ extensive failover options, plus 24/7 network monitoring and UK-based technical support.
In addition, Entanet is contacting channel partners reminding them of the potential benefits of selling Ethernet solutions and making sure that they are aware of the full range of Ethernet options and support services that are available to them.
Entanet’s Head of Marketing, Darren Farnden, says: “Selling Ethernet is easier than many resellers might think. When potential customers hear that they can have un-contended bandwidth and 100 percent availability at a price that is very affordable and delivers great value, they want to know more. We think that’s a big opportunity for resellers and we’re striving to help them every step of the way when it comes to business development – from the generation of initial leads through to installation and customer support. We have a very wide range of options and a great track record with Ethernet services. We believe there is much more potential here – a good deal of which we expect to awaken through our marketing campaign. Partners who get on board and get engaged with us on Ethernet now should see some quick results.”
Entanet offers a wide range of competitively-priced Ethernet fibre options from 2Mbps up to 10Gbps as well as copper based EFM up to 10Mbps. As well as providing a clear and always-available symmetric pathway for hosted applications, these connections are ideal for carrying voice-over-IP, video and critical data and backup traffic.
Entanet Ethernet partners have access to a dedicated account manager who will work with them to identify the best option from multiple carrier suppliers on their behalf. Additional services offered to partners include pre-sales consultancy, white-label promotional documentation, network engineering support for design, problem-solving and installation, and comprehensive training.
The Ethernet campaign is part of part of the company’s wide-ranging Empowered by Entanet message which is targeted at raising general awareness of the scope of capabilities that Entanet can offer to reseller partners. Under the programme Entanet is targeting potential customers and expects to generate a significant number of new business leads for its partners.