Extricom Extends UK Channel Reach with Vadition Signing

Extricom, a designer and manufacturer of next generation WLAN infrastructure solutions, has announced the signing of value added distributor Vadition as its latest UK channel partner. The appointment forms part of Extricom’s ongoing channel development strategy to build an enterprise-focused partner base equipped with the skills, knowledge and resources to take advantage of the growing demand for a new generation of enterprise WLAN infrastructure for providing converged data, voice (VoWLAN), and video services.

Vadition becomes Extricom’s third distribution partner in the UK alongside Selcoms and VCOMM. In its founding principals, Neil Ledger and Ian Morris, Vadition has a track record of building highly successful distribution businesses having previously founded Data Connectivity (sold to Datrontech Group plc for £7m in 1998) and equIP Technology (sold to Matrix Group plc for £11m in 2005). Through its network of market-making value added resellers, Vadition is targeting mid to high-end enterprises with its portfolio of ‘Intuitive Technologies’, a range of innovative products and services designed to reduce infrastructure complexities and cost of ownership whilst delivering increased performance, functionality and management capabilities. Based upon these criteria, Vadition has chosen Extricom as one of its first vendor partners.

Commenting on the appointment, Steve Northedge, vice president and general manager, EMEA said, “The signing of Vadition gives us a fresh impetus in the channel, adding a new dimension and bringing complementary skills to our existing channel structure. With a pedigree in making markets for emerging technologies and new market entrants, combined with a strong reputation within the reseller and systems integrator community, we see tremendous potential to further grow our UK business.”

Neil Ledger, founding director of Vadition stated, “As part of our ‘Intuitive Technologies’ push we’ve been scouring the market for technology partners that reflect our strategy. When it came to wireless LAN solutions there was clearly only one winner. Extricom’s technology embodies our philosophy of delivering technologies that simplify, enhance and enrich the customer experience. Its unique interference-free architecture eradicates the traditional complexities associated with wireless deployments whilst its innovative ‘blanket’ topology delivers true mobility, guaranteed performance and triple play services. This will allow our channel partners to differentiate themselves in the market, add value to their customers and generate higher margin revenues.”

Extricom’s award-winning Interference-Free WLAN System represents the next generation of enterprise Wi-Fi, with a fundamental shift in architecture from ‘cell-planning’ to a ‘channel blanket’ topology. Thanks to its innovative approach, WLAN deployment and maintenance is made dramatically easier and lower in total cost of ownership than traditional alternatives, while achieving a generational leap in capacity, coverage, seamless mobility, and security. The end-result is highly scalable WLAN infrastructure that delivers campus-wide voice, data, and video services with the dependability of a wired network.

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