Focus Group acquires Evad from Ethos Group

Focus Group has announced it has acquired Evad from Ethos Group. The companies said the financial investment in Evad will enable both brands to extend geographical reach across the UK, diversify product portfolios and deliver service expertise to specialist market sectors.

Evad is a Derby-based communications specialist and will continue to operate under its own brand, with Matt Hill retaining his role as CEO. Hill is pictured above (left) with Rhys Bailey, sales director at Focus Group (centre) and Richard Osborn, Evad’s sales director (left).

Rhys Bailey, sales director at Focus Group, explained, “The acquisition of Evad is a great achievement for Focus Group and we’re delighted to welcome them on board. There is a brilliant cultural fit between the two companies that will create great collaborations and opportunities for geographical reach across the Midlands.

“Evad, as a dynamic and ambitious brand, will bring extensive experience in contact centres, enterprise business solutions and healthcare expertise. Focus Group will provide Evad with the power to diversify its product portfolio with IT, cyber and connectivity services.”

The deal has involved Ethos Group selling its stake in Evad. Barry Matthews, CEO at Ethos, explained, “Whilst the decision was a difficult one given that Evad had been part of the group for over 10 years, we were left in no doubt that it was the best decision for Ethos Group and its subsidiaries. It was also the right decision for Matt Hill, Richard Osborn and the Evad team.”

Richard Osborn, sales director at Evad, added, “The last decade has been brilliant and I can’t thank the Ethos group enough. However, the opportunity to become part of Focus Group was too good to miss and perfectly timed as Ethos look to actively pursue the growth of its core digital print business.

“Joining the Focus Group family brings us a wealth of knowledge and provides the ability, and product portfolio, to grow significantly. Most importantly, our intrinsic company values are aligned. With a focus on ensuring our team and customers benefit from any investment, this will enable us to provide the same award-winning services, but turbo charged!”

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes about the latest technology innovations and business developments across the Channel. Got a story? Get in touch –

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