Fulham Football Club keeps players connected with RingCentral

RingCentral has partnered with Fulham Football Club (FFC) as its official communications provider.

In March, RingCentral partnered with FFC to support the team’s communication efforts across front office, ticket sales, back office, and executive staff. The team opted for the RingCentral Office messaging, video and phone platform for its versatile and agile capabilities. FFC staff can now communicate across multiple channels, from any location, on any device – whether that’s phone, video or team messaging.

Due to the global pandemic, Fulham’s coaches and players also adopted the RingCentral platform to host digital training sessions for the first time in the Club’s history.

Darren Preston, chief operating officer of Fulham Football Club explained, “The RingCentral Office solution has quickly increased operational efficiency thanks to cutting-edge call and video conferencing quality and the ability to communicate using new digital channels.

“Our migration to RingCentral was just underway when the Covid-19 crisis struck… We quickly had to become very action orientated. The platform has supported our business beyond my expectations. With zero training, I’m having virtual meetings, sharing live presentations and connecting with my internal & external colleagues on a daily basis whilst I try to over-communicate in these challenging and uncertain times.”

Steve Rafferty, managing director of RingCentral UK, added, “The right communications tools have been essential throughout the past few months, and are quickly becoming a business priority. The great thing about the RingCentral Office solution is that it’s incredibly agile, meaning we’ve been able to work reactively with FFC as their teams shifted to home working.”

RingCentral worked with channel partner CDW as part of the deal. Ross Pedder, head of cloud services at CDW, said, “There are many UC solutions on the market today, and for businesses, it is often hard to understand which best fits their needs. By continually evaluating the market, CDW has a solid understanding of the solutions and can act as a trusted advisor to businesses. For FFC, we knew that RingCentral would be the perfect fit—as a robust and resilient communications platform.”

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content that looks to inform and educate the Channel about the latest technology and business developments across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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