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Gamma Game Changer – Free Call Termination on SIP Trunks

Gamma revolutionises the channel’s price proposition with free UK termination on SIP and Hosted services

Gamma has today announced game changing pricing on their core IP products and services. From 1st July 2013, the network operator will be providing free call termination to UK fixed destinations, including 01, 02 and 03 number ranges for both the UK’s leading SIP Trunking solution and for their Hosted IP Telephony service, Horizon.

Also included with the free UK termination on IP services will be a free fraud management tool that protects channel partners from any minutes fraud on mobile, international and Non Geographic Number destinations.

The pricing initiative provides the channel with the perfect opportunity to drive new sales by offering a fixed price solution for their customers, focusing on the service benefits rather than a straight pricing discussion.

Richard Bligh, Marketing Director at Gamma said, “As market leaders in IP Telephony we aim to continue to innovate on more than just features. Our job is to give partners the edge in the market and this pricing initiative gives them a massive edge and a differentiated proposition, allowing them to focus on the business benefits of IP Telephony, and securing long term deals with their customers. The days of comparing services by the cost of a UK call termination are gone, and we want to assist our Channel Partners with services that have real business benefit.”

Neil Rampe, Group Commercial & Marketing Director of Alternative Networks said, “This new approach from Gamma, including both service benefits and unlimited calls within line rental, makes great sense given market trends. It really highlights the reasons why businesses should be considering new technology such as SIP, for both commercial and service benefits. It’s a well-constructed initiative, and represents a great opportunity.”

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David Dungay

Editor - Comms Business Magazine
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