Gamma Telecom Releases BrandBuilder

Gamma Telecom has released BrandBuilder, claiming it is the only mobile dealer offering on the market today that offers mobile dealers customer ownership without revenue commitments, allowing them to build value into their business and brand.

BrandBuilder offers dealers both a cost plus competitive tariff and a bundle tariff and includes value added services such as email and mobile broadband. It allows dealers to focus on selling the mobile packages, with Gamma taking care of all the back-office tasks.

Gamma delivers the full suite of back office tasks which include handset fulfilment , managed billing with the dealers’ brand, first line support, end user contracts and the network services including CDRs, portals, SIMs, credit checking and fraud tools.

Richard Bligh, Marketing Director at Gamma comments “Mobile dealers face many challenges where commissions are being cut and businesses are often being funded through cashbacks. Add to this the inflexible nature of MNOs with fixed tariffs and minimum ARPU commitments, together with no direct customer ownership, and the situation is very difficult. At Gamma we can offer the flexibility needed and the opportunity to be a mobile service provider without the usual associated pain.”

“BrandBuilder offers mobile dealers easy entry into the mobile market as Gamma is able to take care of all the back office and network service tasks, “comments Andrew Skipsey, Director at M12 Solutions Ltd. “We’re particularly excited because BrandBuilder gives us complete control over price and profit and significantly, it allows us to deliver solutions to businesses with lower ARPU without us incurring any penalties. We see Gamma’s offering initially sitting alongside the other networks which gives us absolute flexibility on the type of solutions that we can offer our customers.”

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