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Genius Launches Intelligent SIP

Genius Networks has launched its Intelligent SIP service to lower infrastructure costs and give service providers the benefit of real-time monitoring of SIP performance.

The new service opens up opportunities for service providers, system integrators and developers of communications solutions to offer reduced infrastructure costs for multi-national communications needs.

For businesses expanding globally, the cost of SIP trunking infrastructure, such as gateways and session border controls, multiplies with every country and carrier connected to the communications system. Genius Network’s Intelligent SIP aggregates multi-carrier and multi-country SIP connections allowing delivery on a single trunk, reducing the cost of deployment significantly and simplifying integration with other communication systems.

Genius Network’s Intelligent SIP will be particularly beneficial to businesses using unified comms and contact centres with high usage of voice communications across global sites.

James Arnold-Roberts, CEO of G3 Comms and Genius Networks commented, “Intelligent SIP is aimed to help businesses that want to expand into overseas markets and require fully-managed, cost-effective global communications with a focus on ‘Quality of Experience’. Our SIP services are managed via our CRISP routing platform to the world’s best network carriers, offering end-to-end SLAs over multiple connections. The new offering helps deliver this high performance at a reduced infrastructure cost.”

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David Dungay

Editor - Comms Business Magazine