Good Empowers Channel

Good Technology has announced the launch of a new funded head programme that empowers channel partners with additional resources in order to address the accelerated growth in enterprise mobility across Europe.

This programme is being rolled out first across Europe and then globally. Good Technology aims to increase visibility and strengthen partnerships with mid-sized companies by equipping resellers with the same training and skills received by the Good sales teams. This launch comes amid a number of other improvements to the company’s partner programme, which is seeing more engagement, rewards and recognition for the innovative work that partners are doing with customers.

John Taylor, vice president of worldwide channel operations at Good Technology, commented: “We’re building our partner programme with a more physical and financial commitment to our strategic partners through the funded heads. As the largest pure-play independent EMM provider, we can take this programme and extend real value to our channel partners as we collectively address the growth opportunities in the secure mobility market.”

Not only has Good Technology invested in the growth of its partners through funded heads, it’s launching its champions programme with further incentives, including marketing assistance to training and monetary rewards. The champions programme recognises achievements, but is also geared up to help drive future sales. This commitment, through training and marketing support, for instance, helps build on-going revenue streams for Good Technology partners.

“Our research indicates that the EMEA enterprise mobility management market grew between 30 to 40 percent in 2014,” said Nick McQuire, vice president, enterprise at CCS Insight. “EMM solutions providers looking to capitalise on this trend and separate themselves from an increasing group of competitors will not only need innovative technology but also savvy sales programs to successfully reach and engage with new customers.”

Additionally, organisations are being recognised for their specific roles and contributions to their partnership with Good Technology. Good has defined six partnership types: Authorised Reseller, Carrier Partner, Distributor, ISV Affiliate, ISV Partner and Strategic Partner. This is further recognition of the importance of these companies’ alliance with Good Technology.

John Taylor concluded: “There is so much variation in the skills and expertise that companies and individuals can bring to a partnership with Good Technology. Our partner programme is continually evolving to make sure that we work with these businesses in the best way possible for everyone involved.”

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David Dungay

Editor - Comms Business Magazine