Moco is offering its dealers two years advance revenue payments plus an additional £100 on all new O2 connections for an indefinite period, stated Adam Miller, sales director at the distributor.
The move comes as Moco begins repositioning itself as a predominantly O2 airtime distributor, following the business’ dropping Orange in early August.
Moco is an O2 Centre of Excellence and is now focusing on growing its business with the operator. Miller commented: “There is no animosity in our parting with Orange. The decision has been coming for some time on which network we’d be the champion of. In B2B, our strengths and growth has always been with O2, and that’s been our longest relationship also, back from the BT Cellnet days.
“We wanted to focus more on our business alliance with O2. In our plan, dealers will never get any clawback apart from in cases of fraud. We are also helping support acquisition of new business with £100 for all new O2 connections,” continued Miller.
Miller said some of Moco’s competitors have adopted an assumed spend minimum of around £40 on dealers, however Moco will not be imposing that restriction on dealers. “If a customer is a £20 monthly deal and never spends over £40, when reconciliation is done dealers would have to pay that money back.
“Not many dealers I know would be happy with that, so we have no assumed minimum spend. We pay on actual spend. We have designed our programme to be positive at every stage, so there’s no shock later on,” he added.
Miller stated the promotion has been very positive so far, with a 20% increase in new dealers signing up with the distributer in the first few weeks of the deal.