HTC bolsters design credibility with addition of One & Co

Furthering its reputation in mobile innovation and design, HTC Corporation has announced the continuation of its design focus with the acquisition of San Francisco-based lifestyle design firm, One & Company Design (One & Co).

Recognised for its award winning work with some of the world’s best known and most design savvy lifestyle brands, One & Co will maintain its name and client base while it joins forces with HTC to create an unparalleled force in global mobile design.

Horace Luke, chief innovation officer at HTC Corporation, stated: “Design is key, it is why you love or hate something. Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.”
HTC and One & Co first began collaborating in 2006 on the initial incubation and creation of the HTC Touch Diamond, a highly touted phone with iconic design that blended unprecedented use of material and industrial design.
Scott Croyle, partner of One & Co, added: “One & Co is excited to bring our lifestyle, user focused approach to HTC and we look forward to creating iconic, compelling products together. Knowing about HTC’s cutting edge technology and proven track record of innovation, we are excited to collaborate with HTC as a global lifestyle brand.”
In addition to its work with HTC, One & Co has broad design experience in a variety of industries that range from footwear, snowboarding and skiing, furniture, packaging, houseware, timepieces and more. One & Co has been recognised by the design and business communities by winning numerous BusinessWeek and IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards, and ID Magazine awards.

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