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Ingram Micro Champions Channel Development

Ingram Micro has announced significant investments in partner-facing technical services, reseller enablement resources, staff up-skilling, and sales support capabilities to help channel partners take advantage of increasing market demands for advanced and emerging technologies.

Julian Thompson, Senior Director, Ingram Micro Sales and Advanced Solutions, who is leading the division in the UK said: “Advanced Solutions represents a huge step forward for Ingram Micro in building a more robust enterprise business and enhancing our value proposition to our reseller and vendor partners. Employing the right balance of specialization and scale, with a partner strategy focused on meeting business customers’ evolving technology consumptions needs and preferences, has effectively positioned Ingram Micro as the new VAD for the new channel.

“Ingram Micro Advanced Solutions offers its VAR, managed service provider, and integrator partners solutions in these major categories: data centre, network infrastructure, unified communications, cloud services, enterprise applications, professional services, and IT life cycle management. To enable growth for the evolving business models of its reseller partner community in these areas, Ingram Micro has announced significant advancements in technical capabilities and channel development services supported by increased vendor expertise, specifically with the recent achievement of Cisco Accreditations and market-leading Microsoft Cloud specialisations.”

Ingram Micro has also announced that several leadership changes have been put in place to further facilitate specialization and business unit agility which allows the company to meet the accelerating needs of its partners and the broader IT market. Martin Bannister has been given the responsibility to drive strategic sales initiatives through existing and new partners within the Advanced Solutions segments. Concurrently, Apay Obang-Oyway assumes leadership of the newly launched Ingram Micro Services Division. In this role he takes responsibility for the continuing growth of Ingram Micro’s enterprise software and cloud business in addition to a broader portfolio of channel-facing professional services, managed services, and training services.

Thompson added: “Our objective is to enable our reseller partner community by better understanding their needs and aspirations and in response, creating new opportunities around advanced and integrated technologies while driving forward the Ingram Micro brand as the premier channel development partner.”

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David Dungay

Editor - Comms Business Magazine
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