‘Iron Man’ Samsung Monte Special edition hits the shelves exclusive to o2

Samsung has announced a collaboration with Marvel Studios and Paramount Digital Entertainment that allows consumers to watch the original Iron Man film on its latest full-touch mobile, the Samsung Monte (S5620). This promotion coincides with the theatrical launch of Iron Man 2 in the UK from 30 April 2010.

The Samsung Monte will come packaged with the full-length original Iron Man film as well as a selection of exclusive content from Iron Man 2 pre-loaded onto an SD card. The Samsung Monte package is available exclusively through the o2 network starting 1 May 2010 while stocks last.

The Samsung Monte boasts a host of multimedia features and a sleek, sophisticated design – providing the style and performance of a high-end handset at an affordable price. With a stunning contrasting black and silver casing and an intuitive TouchWiz 2.0 Plus User Interface (UI), the Monte is set to become the latest must-have full touch Samsung device.

Anne-Sophie Frenove, senior channel marketing manager at Samsung Mobile, said: “We are delighted to be the official UK mobile partner of Iron Man 2. Samsung is renowned for amazing screen quality and also for our rich mobile movies offering, so this collaboration is a perfect fit.”

Julie Wright, executive director of mobile and digital at Paramount Digital Entertainment, said: “Movies are a great way to showcase the cinematic qualities of the mobile phone and help to transform the device into a true entertainment centre. This collaboration with Samsung offers consumers an exciting movie viewing experience on the small screen and taps into the fan excitement for the upcoming release of Iron Man 2.”

The promotion is supported by a communications campaign including in-store, experiential, above-the-line and sales incentive activity.

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