ITAM Vendor Seeks Strategic Partners

Express Metrix has today extended its commitment to the UK market through the launch of a new channel programme and the appointment of a new Country Manager, Martin Callinan. For channel partners there is an opportunity not only to resell Express Software Manager as part of their IT and Software Asset Management offerings, but also to use the rich IT asset data gathered by the product to support other services such as infrastructure migrations, storage projects and security implementations.

The company’s flagship solution, Express Software Manager, integrates all the data relating to an organisation’s hardware and software inventory, application usage, license entitlements and IT purchases; enabling companies to seamlessly track and manage the lifecycle of their IT assets.

Partners can help customers maintain licence compliance and reduce their hardware and software costs, as well as identify aging technology, implement the latest solutions and extend the value of their existing IT investments. The intelligence provided by Express Software Manager will enable partners to form deeper, more consultative relationships with customers, while helping them increase service revenues from both new and existing customers.

“We are looking for partners that can see beyond the immediate compliance opportunity and really understand the value that ITAM can deliver,” commented Martin Callinan, Country Manager for Express Metrix. “Reducing costs and achieving compliance are just two pieces of the puzzle. We want to partner with visionary organisations that see the value of and have a desire to use IT asset intelligence to proactively drive new solutions within their customer base. We feel we have a very strong proposition that can enable this kind of strategic thinking.”

With over 14 years of experience, Express Metrix is already well-established as a global leader in IT Asset Management, with a significant customer base in the UK. The company is now investing heavily in this region with the introduction of an in-country team, led by industry veteran Martin Callinan. The local sales, support, and engineering team will be based out of the company’s new UK office in Reading. Callinan brings with him over 20 years’ of experience creating and implementing channel programmes for vendors such as Microsoft, FrontRange Solutions, Centennial Software, and Snow Software. He will be focused on growing the channel and establishing Express Metrix as a leading channel vendor in the UK within the next three years.

Callinan and his team will be focused on working strategically with a select number of channel partners to help them build solutions around Express Software Manager. Express Metrix has a structured channel programme offering three levels of engagement, including: Express Metrix Premier Solutions Partner, Express Metrix Certified Partner and Express Metrix Registered Partner. It also supports partners with technical and sales training, marketing strategy and business consultancy, as well as protecting partners’ revenues with a well-defined deal registration process.

“We reward partners who show a commitment to our product with more favorable margins, expanded sales opportunities and greater support than they will find among other asset management offerings,” Callinan concluded. “The partners who will derive the greatest value from our solution are those who are committed to a long-standing strategic partnership and understand that Express Software Manager is not just an asset management tool, but also a technology planning solution that will help drive greater success within their customer base.”

The following two tabs change content below.

David Dungay

Editor - Comms Business Magazine

Leave a Reply