James’ 10 years’ extensive experience in the industry includes similar roles at Vodafone and O2, where he focused on the management and growth of key reseller partner relationships.
As UK Channel Manager for Cellhire he will help build company identity, market new products and support the overall journey for the Cellhire channel customer base.
James comments, “I am looking forward to increasing Cellhire’s reseller partner base to cement the position the company already has as a key provider to the channel.
“With its industry leading billing engine, bespoke tariff capabilities and wide range of offerings on Vodafone, O2 and EE, Cellhire has a unique proposition that enables resellers to have direct ownership of the customer. None of our competitors have a proposition like it.
“Cellhire’s capabilities - including the billing engine and bespoke tariffs on all three of the MNOs - exceed industry expectations in the reseller channel and I’m looking forward to leveraging them to strengthen our service, with an additional focus on competitive pricing to help them compete. Cellhire also has an exceptional partner portal, which employs API access to give partners full management and cost control."