Leasing is set to grow in popularity throughout 2014 according to distributor Nimans who are advising dealers: ‘It’s not about selling finance but a compelling way to win more business’.
Sales aid leasing is fast becoming a major factor in any successful sales strategy helping dealers overcome any customer’s budget restrictions. That’s the view of Head of Dealer Sales Tom Maxwell who says Nimans has seen leasing leap by 200% in the last two years – and he expects these trends to continue well into next year.
“Acting as your Lease Desk we take away the pain from your team, sorting out proposal acceptances, completing documentation and arranging fast payment to help you move onto your next installation. Adding a lease option with a reputable finance partner can significantly enhance sales and overcome a customer’s cash flow restrictions.”
He continued: “You may have a great product that a customer needs to expand their business but what happens if they are not willing to make a large capital investment? Once the lease is expressed as a palatable monthly payment, a customer can clearly see how the benefits of new equipment can easily offset the monthly payments. It’s not about selling finance but a way to win more business. It’s important to remember that individuals make decisions not companies.
“A typical example for a £5,000 system could be 84 monthly rentals of £86.13 plus VAT. When you explain the tax benefits to the customer they soon realise the benefits of leasing really do add up. Remember, you can include software, installation, training and maintenance into the lease, offering a complete solution covering all aspects of the job.”
Tom concluded: “The banks are still not lending to anywhere near previous levels so 2014 will see demand for leasing continue to rise.”
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