Lebara Mobile, the low cost international mobile services company, has announced its broadcast advertising debut with the launch of the company’s first TV commercials.
Lebara Mobile is the broadcast partner for Eurosport’s coverage of the tournament across 58 countries, including key markets such as the UK, Germany, the Nordics and Spain. The company’s first adverts will air during the opening match, between host nation Angola and Mali, on 10 January 2010, and will continue throughout the tournament’s duration.
UK coverage will be available on British Eurosport 1 and Eurosport HD channels and streamed live on the Eurosport Player.
The Lebara Mobile commercials, which will feature as 30 second TV spots and jingles during live match coverage, will promote the low cost call tariffs offered to customers as part of the company’s latest price promotion which coincides with the tournament. Lebara Mobile will be offering evening calls to a substantial number of African countries starting from just 5p per minute from 6 to 31January 2010.
Russell Atkinson, managing director for Lebara Mobile UK, added: “We are very excited about Lebara Mobile’s first TV advertising campaign and are delighted to be partnering with Eurosport on its coverage of the 2010 Africa Cup of Nations – Africa’s most prestigious football tournament. A large number of our customers enjoy playing and watching football and our low cost calls provide the perfect solution for friends and family to stay connected for those nail-biting moments. We are looking forward to the greater visibility amongst our customers that such a partnership brings.”
Mark McFarlane, commercial director for Eurosport UK, said: “We are delighted to be the channel that hosts Lebara Mobile’s debut TV commercial. Eurosport is the perfect partner to help Lebara raise its brand profile across Europe. Its activity around our live coverage of the prestigious Africa Cup of Nations tournament will promote the Lebara Mobile brand and products to football fans and a diverse range of ethnic communities both on TV and online.”