Lenovo appoints new Channel director

Lenovo has announced that Jane Ashworth will join Lenovo on October 1st as Director of Channel and SMB.

Preben Fjeld, General Manager, Lenovo UK and Ireland said, “Our channel partners are fundamental to our continued growth plans and Jane’s strong background in channel sales, channel development and product management will further propel and energise the relationship with our partners in the UK and Ireland.”

Ashworth will be responsible for sales of commercial products and services into the channel and will have a specific focus on driving growth in small to medium sized businesses in the UK.

Lenovo recently launched a new channel programme focused on driving its market share in education to recognise, reward, and enable our specialist education channel partners. Jane’s experience selling a broad portfolio of commercial products and running a major educational technology company with help accelerate the company’s ambitions faster.

Ashworth commented, “I am thrilled to be joining Lenovo which is such an innovative company and at a pivotal time in its performance journey. I’m very much looking forward to working with our channel partners to strengthen partnerships and support them in their delivery of tomorrow’s technology today. Lenovo is a strong, dynamic company with an enviable product portfolio and talented team. The refreshed channel programmes are helping streamline processes for channel partners and I’m excited about joining the company and supporting Lenovo’s ambition to grow the business alongside our channel partners.”

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David Dungay

Editor - Comms Business Magazine