West Yorkshire telecoms group Link Telecom has now handed over a total of £30,000 to the NSPCC following the resounding success of a mobile phones recycling campaign.
Through its Mobile Phone Recycling Organisation (MPRO), the independent Keighley-based company pledged to donate £2 for every old, unwanted or damaged mobile brought in by consumer and business customers, plus £1 for every new network connection made.
In the first year of fund-raising, Link Telecom and the MPRO presented £20,000 to the NSPCC, way beyond the original target figure – and in the first six months of 2008 has netted an additional £10,000.
Link Telecom’s technical product manager Johann Shepherd, who is also a director of recycling division, said: “This achievement is far beyond our expectations and reflects the impact of the MPRO, which is more than proving its worth as a flagship mobile phone recycling and re-use campaign.
“In the past year alone, we have taken in more than1,000 used handsets, of which over 600 have been refurbished for sale in the UK. The rest have been sold on to use in developing countries or recycled into scrap through processing companies registered under the Environment Agency’s Waste Electrical and Electronic Equipment (WEEE) Directive.
“This initiative has worked wonders in terms of protecting the environment by significantly reducing the amount of electronic waste that goes into landfill.
“We take our responsibilities extremely seriously as we seek to reduce our carbon footprint at every opportunity and believe this pioneering project can be held up nationally as a prime example of best practice in the industry sector.”