Mainline brings music to dealers’ ears

Mainline Digital Communications’ latest incentive, Gigs for Gigs, is bringing music to its dealers’ ears by offering them the chance to win £100 worth of Ticketmaster vouchers to see a gig of their choice.

Dealers will earn points every time they order a memory card from Mainline. Every gigabyte equals one point, so ordering 10 2GB memory cards will earn 20 points. At the end of September, the dealer with the most points will win the Ticketmaster vouchers.

The winning dealer can use their vouchers to see theatre shows, sports events, exhibitions or music gigs with artists such as Beyonce, Coldplay and Jay-Z.

Gail Hollinshead, Mainline’s director of dealer sales, commented: “Business customers and consumers are driving the demand for memory cards and our dealers are enhancing their product offering to reflect this.

“Mainline’s ‘Gigs for Gigs’ incentive will provide dealers with a great opportunity to generate additional margin from selling memory cards. It could also give them the chance to see their favourite team or artist perform live at a venue of their choice,” added Hollinshead.

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