‘Market penetration rather than innovation’, says KPMG

Tudor Aw, KPMG’s Head of Technology Europe comments after Apple and Samsung announced results this week:

“The results we saw this week confirm that these continue to be good times, with both companies announcing record results driven by Smartphone and tablet sales.

“The interesting news, however, was that both companies said that future growth rates are expected to decline, as a result of increased competition and market saturation. This reflects a growing theme that was also seen at the recent Consumer and Electronic Show in Las Vegas.

“At the moment we are just not seeing anything new that would qualify as the ‘next big thing’. As far as the global players in smartphones are concerned, it feels like we haven’t see any new ‘jaw dropping’ features which would move the needle in terms of future growth rates for a while. It may be that we are entering a period where ‘market penetration rather than innovation’ will be the name of the game.”

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