Massive response to Vodafone World of Difference programme

Over 1,100 people from across the UK have applied for the Vodafone World of Difference UK programme. The final 500 winners will be announced in mid-December.

The programme, delivered by the Vodafone Foundation, was created to give 500 people across the UK the power to make a difference by putting something back into their communities. The programme now has a massive following of over 133,000 fans on the World of Difference Facebook group ( who will be following the winners’ progress.

World of Difference UK was open to anyone over 18 in the UK who wanted the opportunity to take a two month paid placement with a local charity of their choice. People were required to contact their chosen charity. If successful in their application, the Vodafone Foundation will pay the charity they choose a total of £2,500 with the balance going to the winner after tax and National Insurance has been paid. Vodafone UK has also agreed to donate a new phone with pre-paid credit to each of the winners so they can share their experiences with friends and family, and inspire others to make a difference.

Of the 1,100 applicants, over 73% were aged under 35. The most popular charities applied for were those involved with children and young people (20%), with animal and wildlife charities coming in second (7%).

The Vodafone Foundation will now be assessing the applications to find the 500 winning entries. The majority of the winners will begin work in January next year, with a second wave of placements starting in April.

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