Microtrading rebrands to Air IT

The Microtrading name and branding have been retired, with the company fully integrating with Air IT. This is the final step of the integration process between the two companies after Air IT acquired Microtrading in September last year.

Andrew Penlington (pictured), joint managing director of the formerly named Microtrading, explained, “After four decades as Microtrading it’s a significant change, but the team are excited to start our new chapter as Air IT. Becoming part of the Air IT group has been a smooth transition and we are excited to reinforce this by taking on Air IT’s signature orange. Though we might look different from now on, we are pleased that there will be no changes for our clients in terms of the everyday support and high standards of service they expect from us.”

John Whitty, CEO of Air IT, added, “I am confident that the combined capabilities of the two companies will result in an enhanced experience for our clients across the Midlands, as well as creating new jobs. After just a few months, we are delighted that our integration with Microtrading has gone so smoothly and we are already seeing the benefits of having additional talented colleagues to help us better serve our clients. The rebrand will play a huge part in bringing us together as one company and I am looking forward to an exciting future working with such a great team.”

Air IT is a supplier of managed IT and communication services. The company provides cloud transformation, cyber security and business intelligence solutions to SMEs in the UK. Air IT hired Whitty as CEO in early 2020 to lead the company’s strategic buy-and-build activities.

Microtrading was the company’s first acquisition, with its acquisition of Netstar announced at the same time.  Acquisitions of Oxford-based Riverbank IT Management Limited, and Coventry-based Nexus GS Limited followed a couple of months later.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content to inform and educate the Channel about the latest technology and business developments. Got a story? Get in touch – charlotte.hathway@markallengroup.com.

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