Mitel Launches Integrated Partner Program

Mitel has announced its integrated Global Partner Program, which will launch in April of 2018. Building on the strengths of previous Mitel and ShoreTel programs, the combined program delivers a clear path for partners to thrive in today’s dynamic unified communications and collaboration (UCC) market, delivering exceptional customer experience while effectively driving growth and profitability.

The partner program is designed around four key pillars:

•Simplicity: Three partner program levels with streamlined requirements make it easier for a partner to reap immediate benefits.
•Flexibility: A new point-based system measures cloud and on-site partner performance, focusing on driving cloud growth.
•Velocity: A single program with growth incentives for top-producing partners aims at driving improved performance and customer outcomes.
•Partnership: A revised approach to allocate marketing funds based on mutually agreed upon business and marketing plans designed to support new business development.

Mitel’s new Global Partner Program includes restructured platinum, gold and authorised certification levels to incentivise and recognize partners driving growth. These include a variety of benefits such as joint marketing funds, growth incentives, marketing and technical assistance, deal registration, and an enhanced demo program.

In addition to the new partner program, Mitel will also increasingly leverage two-tier distribution in support of its overall go-to-market strategy. As part of this effort, the company will consolidate channels to enable a smaller number of distributors to hold increased inventory, provide sales quotations and support, manage certifications and user training, and offer technical support and professional services.

“As cloud, applications and IoT become part of everyday business processes, organisations need the flexibility to collaborate and effectively maximize all tools at their disposal. They also need a partner that brings them these resources,” said Todd Abbott, Executive Vice President, Global Sales and Services, Mitel. “By introducing this new partner program and aggregating our product distribution, we are ensuring our customers have the collaborative technology they need in order to communicate at the pace today’s markets demand.”

“Partnering with Mitel gives us a unique portfolio combined with a recognized industry leader to build our business,” said John Garrett, Chief Executive Officer, CNP Technologies. “Our customers understand they must evolve their communications strategy to compete in their industry segments. Through our partnership with Mitel, they know they are getting access to the best technology available in today’s market.”

“The market is evolving quickly as customers are increasingly looking for cloud-based solutions, and to their technology providers, to help them digitally transform,” said Glen Williams, Chief Executive Officer, Damovo. “Mitel’s ability to support private, public and hybrid solutions enables us to provide customers a vision for their business transformation and the technology to get from where they are today to where they want to be.”

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David Dungay

Editor - Comms Business Magazine