Mobile advertising moving up a gear

The phenomenal growth in mobile advertising witnessed in early 2011 shows little sign of slowing according to a new report published by global mobile media company, BuzzCity.

The BuzzCity Report, a quarterly summary on the trends and forces shaping mobile advertising, shows that more adverts (53 billion) have been served over BuzzCity’s network in the first six months of 2011 than the whole of 2010 (52 billion).

The figures in the latest BuzzCity report give proof to wider industry predictions including Gartner’s recent forecast that worldwide mobile advertising revenue is forecast to double in 2011, growing to $3.3bn from $1.6bn generated in 2010.

The UK continues to show strong growth, with a growth of 54% in the last quarter, compared to 7% in the previous quarter and has been identified as one of seven ‘hotspots’ for future growth. BuzzCity attributes this growth to falling data rates, cheaper handsets, heavy promotion of the mobile internet and better mobile content.

Leading the charge globally are India, Indonesia, Vietnam and the United States, all of which served over 1 billion mobile adverts this quarter. In addition, 47 countries each served over 100 million ad impressions, contributing to an overall growth of 30% for the quarter.

“Mobile advertising is no longer dominated by a handful of markets. To have nearly 50 countries each serving over 100 million adverts per quarter is not only an important milestone, but a real indication of the depth and increasing maturity of the entire mobile ecosystem. Mobile internet advertising is now a pervasive force for marketers to spread their message, build brands and transact – a medium that we cannot afford to ignore.” says BuzzCity CEO Dr KF Lai.

“What’s more, we’re on the cusp of the widespread adoption of mobile payment technology,” adds Lai, “and we expect mobile advertising to step up a gear in response, as more advertisers see direct, immediate and measurable revenues resulting from their campaigns.”

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