A new report from Juniper Research has found that annual revenues derived from mobile cloud based enterprise services are expected to reach $39 billion by 2016 as mobile network operators increasingly offer corporate clients an array of unified communications suites.
The report stressed that a significant proportion of these revenues essentially represent a migration of enterprise spend from traditional siloed offerings. However, it pointed out that cloud-based services can be a highly effective means of ensuring customer retention, through the provision of hosting allied to solutions such as messaging, presence, managed email, collaboration, conferencing and IP telephony.
Additionally, the Mobile Cloud report observed that the cloud offers communication service providers the opportunity to develop double-sided revenues by opening their APIs (application programming interfaces) to SaaS (Software as a Service) providers and thus share in revenues derived from their services.
The report cautions that enterprises have two primary concerns regarding migration to the cloud: data security and the extent to which such migration represents a demonstrable ROI (return on investment). F
or data security, concerns extend both to secure access (that third parties cannot access, amend or steal their data) and to secure storage (that the data hosting company will not lose the stored data).
However, the report highlights the opportunity that these problems in turn offer to cloud security providers.
According to report author Dr Windsor Holden, “If an enterprise makes the decision to store data in the cloud, it is imperative that a solution is in place that can dynamically tag and sort that data to determine which data can go to the cloud and which individuals are permitted to have access to that data.”