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MWC: Samsung Launches Galaxy S5!

Samsung Electronics today announced the fifth generation of the Galaxy S series, the Galaxy S5. It is getting harder to differentiate at the top end of the market and it looks as though Samsung have stuck with the “if it’s not broken, then don’t fix it” mantra when it comes to the styling of the phone. Lot’s of new functionality has been added which look to go hand in hand with the new wave of wearables coming out of the Samsung camp right now with a particular focus on the fitness market.

“We’ve decided to go back to basics with the Galaxy S5 and focus on the features and things that matter the most to our customers – namely the camera, ability to view and download data and content quickly and their health and wellbeing,” said Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland. “People want a smartphone that enhances and enables their mobile life. The Galaxy S5 represents just that, and we’re excited to see the response to our latest flagship smartphone device.”

The Galaxy S5 combines an advanced camera, the fastest network connectivity, dedicated fitness tools and enhanced device protection features as consumers stay fit and connected in style.

Capture the moments that matter

Being able to capture and save precious memories is one of the most important features that a smartphone can have. The new Galaxy S5 has superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface so you can effortlessly take, edit and share photos.

The Galaxy S5 has the world’s fastest autofocus speed up to 0.3 seconds and the advanced High Dynamic Range (HDR), so it is possible to reproduce natural light and colour with striking intensity at any time. Also new is a Selective Focus feature which means you can focus on a specific area of an object while simultaneously blurring out the background. With this capability, you no longer need a special lens kit to create a shallow depth of field (DOF) effect.

Tap into the fastest connections

The Galaxy S5 offers the most advanced LTE experience and Wi-Fi performance available today, ensuring blazing fast data speeds for unrivaled media consumption and productivity.

The Galaxy S5 supports the fifth generation Wi-Fi 802.11ac and 2X2 MiMo, and the largest LTE frequency supporting Category 4. If that wasn’t enough, for anyone looking for an even faster connection, the Galaxy S5 also features Download Booster, a Wi-Fi technology designed to boost data speed by bonding Wi-Fi and LTE simultaneously. No matter where you are, you are guaranteed to have the fastest available connection.

Be more fit and active

With the enhanced S Health 3.0, the new Galaxy S5 offers more tools to help you stay fit and well. It provides a comprehensive personal fitness tracker to help you monitor and manage your behaviour, along with additional tools including a pedometer, diet and exercise records, and a new, built-in heart rate monitor. You can further customise your experience with an enriched third party app ecosystem and the ability to pair with next generation Gear products for real-time fitness coaching.

Express modern, glam look

The Galaxy S5 blends iconic Samsung design with modern trends to appeal to a range of consumer tastes and interests. The Galaxy S5 features a perforated pattern on the back cover creating a modern glam look. Its new sleek, contoured shape comes in an array of colours, including Charcoal Black, Shimmery White, Electric Blue and Copper Gold, to complement the style of the individual consumer.

Essential device protection

The Galaxy S5 is IP67 dust and water resistant. It also offers a Finger Scanner, providing a secure, biometric screen locking feature and a seamless and safe mobile payment experience. The Ultra Power Saving Mode turns the display to black and white, and shuts down all unnecessary features to minimize the battery consumption.

The device will be available globally through Samsung’s retail channels, e-commerce and carriers on April.

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David Dungay

Editor - Comms Business Magazine